S4M: A new study estimates a loss of more that 9 billions $ in 2016 in mobile budget mostly related to fraude.

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According to this study, one of the main signals indicating a suspicious behavior appears between clicking and visiting mobile sites or on an applications : 48% mobile users who click on a mobile advertising format would never land on the mobile’s site arrival page; 66% of users would install an application they will never open! That is what S4M called the « post-click ghost ». =>  That’s the reason why S4M advocates adoption of a new biling model of mobile advertising campaigns : CPLP or, cost per landing based either on the guarantee of the arrival on the mobile site or, the opening of an application.”

By | 2016-12-13T16:05:05+00:00 November 3rd, 2014|Etudes, Fraude / Brand Safety, Mobile|0 Comments

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