Figures of the latest Quantcast barometer on programmatic & branding.
– 67% of advertisers and agencies use programmatic on their online display buying.
– 79% of programmatic users des utilisateurs de programmatique are satisfied with their campaigns.
– 69% of them now use programmatic in a branding goal.
– 57% believe that, in the long run, all online advertising inventories will be in programmatic.
– 50% of publishers already sell a part of their inventory in programmatic.
– For 62% of publishers, programmatic allow above all to increase advertising revenues.
– 83% are convinced of the interest of a branding approach in programmatic.
– 75% of the respondents think that the futur will be with programmatic TV.
– 71% used video formats in their programmatic campaigns.