With 639 million euros of investments, it has become the main purchase method in France. Computer graphics reveals the future, the opportunities offered by this mode of purchase but also the brakes of its development.
Brakes and expectations
- 40 % of respondents felt they did not have the skills internally.
- 46 % expect more transparency on display.
- 45 % expect croos-device solutions.
- 43 % of the tools to measure the visibility of ads impession.
- 40 % better control of fraud (fraudulent clicks, robots, etc…).