Press review 2016-10-19T11:47:31+00:00

Adledge raises € 1 million from its historical investors

By | June 16th, 2017|Categories: Fraude / Brand Safety, Visibility|

With the support of its business angels, the company raises € 1 million to accelerate the development of new visibility measurement applications and Brand Safety for digital [...]

Advertising investment: Internet will be stronger than TV in 2017

By | April 18th, 2017|Categories: Etudes, programmatic|

We are in 2017, and for the first time, the amounts invested in advertising on internet will exceed those spent on TV ! http://www.strategies.fr/actualites/marques/1060950W/investissements-publicitaires-internet-devant-la-tv-en-2017.html  

Quantcast barometer : MARKETING PROGRAMMATIQUE & BRANDING

By | October 11th, 2016|Categories: display, Etudes, programmatic|

Figures of the latest Quantcast barometer on programmatic & branding. - 67% of advertisers and agencies use programmatic on their online display buying. - 79% of programmatic [...]

Oolaya: More than a half of online videos are viewed on mobile devices.

By | November 3rd, 2014|Categories: Etudes, Mobile, Video|

  "For the first time, more than a half of online videos are viewed on mobile devices, and this up to 51% (including 43% of smartphones). This [...]